One of his most intriguing insights is that people seldom vote on the basis of facts or logic, but on the basis of emotion, the chief of which is fear. We geezers remember the famous LBJ ad that showed the little girl with the flowers getting nuked because Goldwater was a warmonger. Of course, it turned out that LBJ was the warmonger and it took Nixon to extricate us from the Vietnam mess.
In short, scare tactics are what work best in an election, Both sides seem to realize this, but one side has more demonstrable truth on its side.
For example, Hillary tells us we should fear Trump because he remarks on how women look — you know, how attractive they are — which is just about a universal straight male trait. Scott puts this in perspective in a tweet:
That's from his latest post here [link] which I recommend to you. In fact, I recommend his blog, his comic strip, and his books.
Quibcag: Speaking of the fear factor, here we have the girls of running in Joshiraku (じょしらく) fear from a big black rabbit with fire shooting out of his eyes.